The Drivers of Consumers' Purchase Intentions for Organic Food Products: A Review of the Literature

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Yanka Fitriyane
Dr. Raldi Hendrotoro Seputro Koestoer

Abstract

Using synthetic chemicals in agriculture has adversely affected the environment and health, such as soil nutrient depletion, ecosystem damage, eutrophication, the accumulation of hazardous substances in the human body, and respiratory illnesses. Efforts to meet food needs have triggered agricultural intensification by applying excessive chemical fertilizers and pesticides and planting plant varieties that are greedy for nutrients. If allowed to continue, it will lead to a significant decline in the quality of agricultural land. One of the things that can reduce farmers' dependence on external inputs is organic farming. This method can increase soil fertility by increasing the number of organisms in the soil. This research aims to analyze the existing implementation of organic agriculture, considering environmental, social, and economic factors.

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How to Cite
Yanka Fitriyane, & Dr. Raldi Hendrotoro Seputro Koestoer. (2023). The Drivers of Consumers’ Purchase Intentions for Organic Food Products: A Review of the Literature. The International Journal of Business & Management, 11(5). https://doi.org/10.24940/theijbm/2023/v11/i5/BM2305-024 (Original work published June 16, 2023)