Islamic Ethical Behavior to Bear out Customer Trust: Perspective Islamic Bank in Indonesia

Abstract

The biggest challenge for Islamic bank in Indonesia is maintaining customer trust. Changes in organizational structure, service adjustment processes, and other changes are prone to creating a decrease in customer trust which will have an impact on decreasing customer satisfaction and loyalty. This study aims to obtain the influence of Islamic ethical behavior on customer trust. This study uses an explanatory survey method. The sample technique used is a purposive sampling technique as many as 150 respondents. The data analysis technique used is Regression analysis. The results show that Islamic ethical behavior has a positive and significant influence on customer trust.