Influence of Corporate Social Responsibility on Market Capitalisation of Consumer Goods Firms in Nigeria

Abstract

The study assesses the influence of corporate social responsibility on the market capitalization of consumer good firms in Nigeria.  The theoretical frameworks adopted for the study were signaling theory and legitimacy theory. The study employed simple linear regression to assess the influence of corporate social responsibility on consumer good firms' market capitalization from 2008-2017. The findings showed that corporate social responsibility and size have significant and positive effects on the market capitalization of the sampled consumer good firms in Nigeria.  The study recommends that policymakers be encouraged to be promoting the concept of corporate social responsibility as it ensures competitiveness and market positioning. This help enables the firm to become a market leader in its field.