The Joint Effect of HRIS, HRM Practices and Differentiation Strategy on Competitive Advantage Is Greater Than the Effect of HRIS on Competitive Advantage

Abstract

Sustainable competitive advantage has become a key topic of interest in Human Resource Management (HRM). Most of the companies are practicing the use of human resource information systems to gain competence, efficacy and competitive advantage. The population of the study constituted 62 firms quoted at the Nairobi Securities Exchange. The cross-sectional research design has been adopted here. The questionnaire was used for collection of primary data. The study's respondents were the managers from HR department across the different companies. A response rate of 63% was achieved. Multiple regression analysis was used to analyse the data. The findings indicated that the joint effect of HRIS, HRM on competitive advantage. This study's results contribute to knowledge by combining and testing the joint effect of HRIS, HRM practices and differentiation strategy on competitive advantage. Policy should be advanced in the areas of HRIS, HRM practices, differentiation strategies and competitive advantage. The results of the study should also be of importance to firms listed on NSE since it will outline the association between HRIS, HRM Practices, differentiation strategy and competitive advantage. Managers could use the findings of this study to identify competitive drivers in their respective organizations.