Realities and Contradictions in Host Communities and Multinationals Positions on Social Responsibility: A Reconciliatory Dimension

Abstract

This study is on finding ways of reconciling positions of multinationals and their host communities on social responsibility issues in order to create and achieve peaceful business environment that guarantees growth and survival of business activities. Using a large sample size of Six Hundred and Sixty (660) respondents, the questionnaire design was structured in line with five-point Likert scale. The information gathered were analyzed using correlation significance with the help of SPSS 21.0 and Microsoft Excel software. The findings of the study show that there were factors that influence multinationals' stand on social responsibility; that host communities' position on social responsibility are determined by several factors and that these different interests can be reconciled to achieve peaceful and harmonious relations between both parties.