The Effect of Perceived Trust and Perceived Usefulness on Sustainable Use Interest Moderated by Perceived Confidentiality

Abstract

This study aims to analyze the effect of perceived trust on perceived usefulness and the influence of perceived trust and perceived usefulness on sustainable use interest with perceived confidentiality as a moderating variable. The population in this study are active users of the E-Mail application in the city of Pasuruan, while the number of samples in this study is 100 samples determined by the calculation of Slovin. Sampling in this research is based on probability sampling method with the sampling technique that is simple random sampling with the primary data type questionnaire measured using a Likert scale. The data analysis technique is multiple liner analysis using SPSS v.25. The results of this study conclude that perceived trust has a significant and positive effect on perceived usefulness, perceived trust and perceived usefulness have a significant and positive effect on sustainable useinterest, perceived trust and perceived usefulness have an effect on sustainable use interest moderated by perceived confidentiality.