The Impact of Behavioral Factors Affecting Supply Chain Performance a Conceptual Model

Abstract

During the las few decades different Supply chain (SC) has been developed and became very complicated, approaches appeared, SC managers have to deal with much more partners from different back grounds, the main goal of any Sc manager became how to improve the SC effectiveness and efficiency, through increasing integration and information sharing. Through time authors and managers focused on the effect of technology in improving SC integration, and they ignored the effect of behavioral factors. The main aim of this research is so high light Behavioral SC, and different behavioral factors affect SC integration.