Social Marketing Practice and Threats of Sex Commercialization in Nigeria: A Survey of Government Participation

Abstract

This study examined the extent to which government participation in social marketing practice on sex commercialization has reduced the risk of sex related diseases, the danger of ripping practice and the menace of baby trafficking factories caused by sex-commercialization in Nigeria. A descriptive survey research method was adopted in the study. A population of 193,392,500 Nigerians was determined, usingTaro Yamene sample size formula. A sample of 400 persons obtained was served with questionnaire comprising fifteen (15) item questions. The reliability co-efficient of ‘r' .83, from a test-retest reliability method was obtained. The data was analyzed with simple percentage and mean score test. Result showed that ‘the government participation in social marketing practice on sex commercialization has to a ‘very low extent', reduced the risk of sex related diseases, the danger of ripping practice and the menace of baby trafficking factories caused by sex-commercialization in Nigeria'. It was therefore, advisable that the government should proactively embark on consistent, pragmatic social marketing campaign with the use of one thousand youths from each local government areas to sensitize the public against the risk of related sexual diseases, the danger of ripping practice and the menace of baby trafficking factories in the country.