Cemoro Sewu Tourism Object Development Strategy in Seluma Regency

Abstract

Bengkulu Province is one of the Tourism Destination Areas (TDA) of Indonesia in Sumatera. As a tourist destination. Cemoro Sewu attractions see the need to improve services to tourists, both in terms of improving the quality of human resources, as well as improving tourist facilities and infrastructure as an effort to attract tourists to visit. Transferring the status of tourist sites from nature reserves to natural tourism parks (NTP) will bring a positive impact on tourism in Seluma Regency. The purpose of this study is to study and analyze what internal and external factors support and hinder the development of Cemoro Sewu Tourism Obejek and determine how the development strategy will be. Data collection methods used are literature study methods and questionnaires by completing the questionnaire list to respondents.  Effective strategies assume to maximize the power and opportunities for enhancing tourism objects and opportunities and challenges.  The analytical method used in this study is the SWOT (Strength, Weaknesses, Opportunity, Threats) analysis method.  Obtain data from the results of the study will be analyzed the strengths, weaknesses, opportunities, and risks of the application of marketing strategies in the context of developing Cemoro Sewu Tourism Objects. Obtain data from the results of the study will be analyzed the strengths, weaknesses, opportunities, and risks of the application of marketing strategies in the context of developing Cemoro Sewu Tourism Objects.  Develop in the future strategy formulations combined marketing strategy formula approves through the SWOT matrix. The results of the analysis show the Cemoro Sewu Tourism Object has strengths (natural potential, cultural arts, and community hospitality). The weaknesses are that it does not have quality human resources, inadequate supporting facilities, etc.) is must be repaired immediately.