An Empirical Analysis on the Effect of Normative Commitment on Employee Performance among Employees of Selected Insurance Companies in Eldoret Town, Kenya

Abstract

Despite the gains made from the numerous studies on organizational commitment, professional discourse on the subject remains confounding, and fragmented (Klein et al, 2012 in Dome, Kemboi & Kapkia 2017). For instance, a lack of discriminant validity between AC and NC is implicit of no real difference between the two (Meyer et al., 2002). Questions are now being asked as to what contributions normative commitment has to the conceptualization of organizational commitment and the overall employee performance.