Impact of Website Qualities on E-satisfaction among Consumers on Saudi Online Retailers

Abstract

E-business has progressively turn out to be a vital aspect of a corporate strategy. Internet and information technology have made unbelievable aids to business revolution. The indications exposed that the Internet becomes an important driver of change in numerous businesses in the former years. Customer Satisfaction has been essential in marketing due to its influence on customer retention and behavioural intention. Quality of the website helps firms acquire a loyal customer and achieve a competitive advantage. The Importance of website quality has researched in many types of research and from other viewpoints. The aim of this research is to identify the critical factors of website quality that have an impact on E-satisfaction of Saudi online shopping website. The study is quantitative research and the relation discussion are based on multiple regression analysis by using SPSS package. The population is all the Saudi residents who used any of the Saudi online retailer websites. Convenience sampling used to collect data online via using Google form and the final dataset used for this study is 212 respondents. The useable dataset of 212 was analyzed by using SPSS. Descriptive statistics revealed the respondent's opinion and the below average perception of E-satisfaction can be explained when mapped with the regression model. The predictive model shows that four independent variables can explain the variance of E-satisfaction and the precedence of impact scores are (PV) (0.432), (IQ) (0.398), (MQ) (0.201), and then (AC) (0.163). Service quality does not a significant impact on E-satisfaction.