Building Entrepreneurship on Religious Offering Makers: A Creative Economy Sustainability Based Training

Abstract

A group of religious offering makers in Bali called serati plays prominent roles in spreading and sustaining spiritual, economic, and cultural value. Their dedication has preserved local wisdom, strengthened the Hindu religious concept as well as economic prosperity, and shared the heritage to the young generation. However, production, marketing, and entrepreneurship are basic proplemsthat need paying attention. Thus, this study investigatedthe effectiveness of creative economy sustainability-based training to increase the groups' knowledge, skills, and prosperity. The study applied technology transfer approach to build the sense of entrepreneurship, increase production and marketing skill, and understand the religious value of the religious offerring. The results reported that creative economy sustainability-based training was effective to increase the entrepreneurship behavior so the creative economy could be established by the group under study. Reffering to the simulation and evaluation, the member of the serati group could plan the production cost, making any kinds of offerings, marketing, and understanding the symbolic meaning of the offering and religiousetiquette as well.The result agrees that successful integration of creativity and technology may lead to commercialization of the idea, product, or service. Modeling, measuring, and testing entrepreneurial creativity in this paper has affected the economic growth and sustainability.