The Impact of the Corporate Social Responsibility on Employees' Loyalty in Higher Education Sector

Abstract

With current Covid-19 pandemic, businesses are losing their profits. An attempt to reduce this lose, companies shrinks their businesses. A huge number of employees lose their jobs. The rest of the employed ones suffer from the job insecurity. Hence, in the unprecedented situation, businesses are keen on enhancing their employees' loyalty. This empirical study aims to extend the literature by testing the impact of the corporate social responsibility on the employee's loyalty in higher education context. Data has been collected from the staff working in private universities in Egypt. Analysing 327 valid questionnaires using the Partial Least Squares – Structural Equation Modelling confirms the positive effect of the ethical responsibility and philanthropic responsibility. Theoretical, managerial and social research implications are provided.