Determinants of Consumer Purchasing Intention toward Energy-Efficient Bulbs

Abstract

This paper is trying to examine the consumer purchasing intention factors of the Energy-Efficient Bulbs. Previous researches showed the importance of using Energy Efficient Bulbs to save both environment and energy, but this paper concentrates on the consumer intentions towards this product. Meanwhile, there are many factors that may affect the consumer decision of the energy efficient bulbs, but the results showed that Environmental Concern is the most important factor who affects the consumer intention; Environmental Advertisements is the second factor then the Environmental Knowledge. However, the Environmental Attitude and Price Concern have the least positive effect, but, Eco-Label has an insignificant effect. Moreover, Eco-Brand has a negative insignificant influence toward the purchasing decision of energy efficient bulbs. This should encourage corporations to improve their social responsibility, advertisements and knowledge to go green and to provide green products.