Consumers' Interest in Fast Food Items- A Study on Sylhet City of Bangladesh

Abstract

Fast food industry is one of the fastest growing sectors in food industry. Consumption of fast food by young adolescents is no longer confined to the developed countries; it has spread to the developing countries like Bangladesh as well. Over a period of time, with the growth of economic sectors, globalization and increasing per capita income fast food culture has gained prominence in Sylhet city of Bangladesh. The study reveals the interest issues of fast food consumers and their expectations. One hundred fast food consumers are taken as sample from Sylhet city of Bangladesh.  Cluster sampling method as well as random sampling method was used in selection of respondents. For measuring their interest level, a 5 point Likert scale has been used. The study reveals that consumers' interest on fast food items depends on some factors (taste, hygienic food, clean environment, less time consuming, secure payment method etc.) It has been found from the study that most of the consumers are young & they are satisfied with fast food consumption and also their interest on this food is increasing day by day. The fast food restaurant owners can attract the consumers by fulfilling consumers' expectations and providing greater services.