Critical Analysis on the Impact of Strategical Resources on the Operational Efficiency of an Organization: A Study on the Fast-Moving Consumer Goods Industry of Bangladesh

Abstract

The objective of this research paper is to help Fast-Moving Consumer Goods Companies (FMCG) of Bangladesh to distinguish various strategical resources and equip them with significant solutions on contemporary basis of gaining operational efficiency in the industry. The experimentation for this paper includes statistical data reasoning such as identifying correlation, regression and ANOVA analysis between the resources and operational efficiency which can eventually diagnose the FMCG Companies like Marico, Unilever, Nestle and Procter and Gamble who are operating in Bangladesh to classify handling of resources and capabilities on the other hand also strengthen and increase their operational podium to earn competitive advantage and increase market shares. The study involved of various problems regarding supplier, distributional and marketing strategies while gathering authentic data from stakeholders of the companies through interviews, surveys and questionnaire around Dhaka city. To accumulate useful information, corporate governance and strategic direction of the FMCG companies for the past 5 years has been taken into consideration, annual report of the companies also played a vital role in understanding of the current industry scenario and their positions in the market. Barriers to operational efficiency and suitable recommendations for the companies have also been highlighted throughout the investigation in contrast with the current phenomenon of the market and consumers.