Key Success Factors for Sole Trader Retailer Growth in a Multicurrency Zimbabwe

Abstract

Small scale businesses have become the most common feature of business activity in Zimbabwe, contributing in excess of 20% to the gross domestic product, given the rampant closures of big companies forming the mainstream economy. The Zimbabwean government has thus recognised the importance of this sector to the growth of the economy. This study focuses on the key success factors driving sole trader retail businesses in Zimbabwe utilizing both descriptive and inferential methods. The study identifies education, family support, access to finance markets and business experience as the chief drivers of success in this sector.