Maggi Noodles: The Rise and Stumble Saga of the Two-Minute Delicacy
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Abstract
A renowned comfort snack, a common household item, perfect synonym for noodles recently lost its sheen and pride it held among the other entire noodles brand. The favorite of all age groups has started facing ban from government authorities all over India. This paper is an attempt to analyze the truth behind the ‘Taste bhi, Health bhi' commitment of the brand.
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How to Cite
Gupta, B. (2015). Maggi Noodles: The Rise and Stumble Saga of the Two-Minute Delicacy. The International Journal of Business & Management, 3(6). Retrieved from https://www.internationaljournalcorner.com/index.php/theijbm/article/view/127520