Factors that Affect Consumer Decision Making on Buying Mobile Phones: Online or in Retail Shops (Special Reference to Delhi & NCR)
##plugins.themes.academic_pro.article.main##
Abstract
Abstract:
Purpose– The purpose of this paper is to explore different dimensions consumer decision making while purchasing mobile phones. The paper highlights on the these key points like
- Gender approachability of online buying
- Effect of age on the purchase of mobile phones
- Factors that affect online purchasing
- Products that are preferred to be purchased online etc.
The results have important implications for designers, managers, marketers, and system providers of mobile shopping web sites.
Design/Methodology/Approach
– An empirical investigation was carried out through ANOVA, correlation, regression and other statistical tools. The samples include 100 professional participants.
Findings
– The results demonstrate that Age, Gender, Pricing Strategies, Factors influencing online purchase of mobile phones plays important role in online buying attitude of the consumers. Furthermore, enjoyment, usefulness, and compatibility have an impact on a customer's behavioral intentions to buy mobile phones online rather to go to the Retail shops.
Practical Implications
– The findings of this study help to understand what hinders or encourages the online"shopping intention of customers.