The Impact of Employees' Qualitative Superiority on Competitive Performance in the Saudi Telecommunication Companies

Abstract

The qualitative superiority conception and matching specifications and standards have become a prevailing term through the policy of many organizations due to the sever competition. The senior management of these organizations has transferred its concentration on quality from operational level to match it with decisions' making on strategic level.

The researcher of this study believes that the industrial and service organizations in the Arab world are still facing various obstacles in their progress and competition with global firms. This is attributed to the obvious insufficiency in the qualitative superiority; therefore, the researcher seeks in this current study to explain the influence of qualitative superiority factors on the competitive performance of organizations.