The Three Faces of Business in Society

Abstract

A significant to corporate citizenship initiatives thrived and broadly acceptance of "The Four Faces of Corporate Citizenship” by Carroll (1998). According to the global context has been changed and affected to social simultaneously reflected occur with business. Business has to manifest and force to tackle with the troubles. With respect, the recognition and acceptance of Carroll's (1998), in this paper has enhanced and re-emerged to amplify considering Carroll's corporate citizen faces. Therefore, in pursuit of a proper business role in society, the three faces of business in society have articulated the set of new 3Cs principle and augmented in extent beyond Create Value (CV), Corporate Responsibility (CR), and Corporate Philanthropy (CP). Eventually, we would propose new faces of the business role in society through social contract theoretical perspective in addition to that two aspects motivate the role of business in society following desire and requirement driven.