Mobile for Development (M4D) to Create Customer Wealth
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Abstract
Mobile for development (M4D) is a well documented field of study. At the aggregate level the impact of adoption of mobile phone based services is analyzed comprehensively but at an individual level it is not well documented. If we consider the user as a customer of mobile based services, impact of adoption of mobile phone based services in creation of wealth for this customer has not been researched. In this paper we define the constructs of customer wealth and develop the conceptual model linking intention to use and customer wealth.
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How to Cite
Verma, P., & Sinha, N. (2016). Mobile for Development (M4D) to Create Customer Wealth. The International Journal of Business & Management, 4(3). Retrieved from https://www.internationaljournalcorner.com/index.php/theijbm/article/view/126278