Marketing Strategies for ERP Implementation Partners

Abstract

Client satisfaction for any ERP Projects is the key factor for sustaining as an Implementation partner in the current market. Enterprise Resource Planning Implementation partners are now steadily turning their marketing strategies on small and medium sized enterprises. This research examines what are all the factors that facilitate or inhibit the success of ERP Projects and what actions can be taken to achieve the client satisfaction. Opinions are collected through a structured questionnaire, administered to ERP implementing managers considered by using a simple random technique. Data are analyzed using chronbach's alpha and chi-square tests. Discussion of results is carried out, limitations and scope for further research identified.