Godwin K Njeru, Mary Mutisya, Maureen Knagu, & Levi Mbugua. (2023). The Persuasiveness of Menu Item Descriptions: The Influence of Language on Consumer Menu Choice in Kenyan Casual Dining Restaurants. The International Journal of Humanities & Social Studies, 11(2). https://doi.org/10.24940/theijhss/2023/v11/i2/HS2302-007 (Original work published February 28, 2023)