Japanese Music Cover: A Study of Gramsci Hegemony in Indonesian Music Culture

Abstract

Music cover activities are very lasting in the world of digital platforms. Songs from various eras can be represented in a fresher form of presentation. One of them is the presentation in the form of a Japanese version. This study aims to (i) show the process of Japanese cultural hegemony in the tastes of Indonesian pop music lovers and (ii) analyze the potential dangers of Japanese cultural hegemony in pop song covers. This research is descriptive and qualitative with Gramsci's hegemonic theory approach. The research uses the literature study method with secondary research data in the form of online news, YouTube videos, scientific literature, etc. The results of the study found that (i) the hegemony process occurred because of the J-pop trend that touched many lines in the lives of Indonesian teenagers and (ii) hegemony had colonized intellectually and morally.