CSR as an Elixir for Enhanced Corporate Image: Experiences from the University for Development Studies, Tamale and C.K. Tedam University of Technology and Applied Sciences, Navrongo, Ghana

Abstract

This paper is centered on the ramifications of Corporate Social Responsibility (CSR) initiatives on the corporate image of public universities in Ghana. It focuses on CSR activities of the C. K. Tedam University of Technology and Applied Sciences (CKT-UTAS) and the University for Development Studies (UDS), taking cognizance of the likely consequences of socially irresponsible behaviour. The proponents relied heavily on relevant previous studies, Acts of Parliament establishing the selected universities, information provided in technical reports, web pages of selected universities, and in-house journals of same.

It recognizes CSR as a strategic tool for enhancing the corporate image of a given organization and thus set out to investigate benchmarks within the higher education sub-sector and the sustainability or otherwise of CSR initiatives undertaken by the Management of UDS and CKT-UTAS. The findings revealed that per their respective mandates as enshrined in the Acts/Legislation establishing them, the UDS and the CKT-UTAS have a community development and/or poverty reduction focus. Invariably, they have been involved in several forms of community engagement or CSR activities especially within the universities' catchment areas. However, the two universities like most public universities in Ghana do not have a deliberate Policy Document on Corporate Social Responsibility. Consequently, the study recommends the formulation of a CSR Policy to provide the framework for university-wide CSR programmes and activities as well as the incorporation of CSR as a course of study within the universities' mainstream curricular.