Implementation of Legal Protection against Muslim Consumers on Halal Products in Jambi Province, Indonesia

Abstract

The purpose of this study is to determine the implementation of legal protection against Muslim consumers for halal products in Jambi province because there are still problems with legal effectiveness against Muslim consumers for halal products.

This research uses descriptive qualitative method with case study approach and data collection with observation, interview, and documentation techniques. The research site of BP POM Jambi Province and related institutions. The research subjects consisted of the head of BP POM, and the head of the section, as well as elements of the leadership of related institutions

The results of the study are the implementation of legal protection for Muslim consumers for halal products in Jambi Province by socializing Law Number 33 of 2014 concerning Halal Product Guarantee (JPH) to related institutions and consumers, supported by Law Number 8 of 1999 concerning consumer protection. , Law Number 18 of 2012 concerning food, and Legislation Number 69 of 1999 concerning Food Labels and Advertisements. Although until now the legal protection of Muslim consumers has not been implemented properly. Entrepreneurs as providers of goods and services pay less attention to their obligations and the rights of consumers as well as people who do not really care about their rights as consumers. Whereas in Law Number 33 of 2014 concerning Halal Product Guarantee (JPH) it is stated in detail the rights of the community as consumers and what business actors or producers must obey.

 Based on the research findings, it is concluded that the implementation of legal protection for Muslim consumers for halal products in Jambi Province has not been effective because entrepreneurs as providers of goods and services pay less attention to their obligations and the rights of consumers and the public do not really care about their rights as consumers.