The Influence of Business Strategy and Competitive Superiority to Business Performance of a National Forest-based Company PT. Inhutani I, Indonesia

Abstract

Under the severe competition among companies especially company-based forestry, a company including PT. Inhutani I should to take proper business strategy to win competition and even to survive. The objectives the research were to study the influence of business-strategy to the business-performance and to explore the influence of competitive-superiority and to measure the influence of business-strategy and Competitive- superiority simultaneously to the business performance. Research was conducted in National forest based-forestry Company PT. Inhutani I Indonesia in 2019 to 2020. Research results show that Business Strategy has significant influence to Business Performance of company

PT. Inhutani I and Competitive Superiority has influence to Business Performance. Based on Multiple Linear Regression, Business Strategy and Competitive Superiority simultaneously has significant influence to Business

Performance