Determinant Factors of Career Switch Intention among Mass Communication Professionals

Abstract

This study reviews a large body of literature mainly in different journals to examine the factors that determine career switch intention among mass communication. This study was conducted on the construct of three research questions: (1) How can the level of job motivation among mass communication professionals doing communication related job can lead to career switch? (2) What is the level of job satisfaction of mass communication professionals doing communication related job? (3) How can perception of regular payment among mass communication professionals doing communication related job lead to career switch intention? Survey research design was adopted for the work while questionnaire was the instrument of gathering the data. Findings revealed that environmental factors like human capital, economic factor, job satisfaction, and lack of job motivation oftentimes lead to potential career switch among employees of various organizations, inclusive of mass communication professionals. This research was conducted on the basis of extensive literature review; it is therefore recommended that it should be confirmed using quantitative measures.