Comparative Analysis of TV and Newspaper Advertisements: A Case Study of Mysuru City

Abstract

Newspaper and television are the most important means of communication in the world today. They are the main pillars of advertising industry. Their chief contribution as advertising media lies in their ability to promote a dynamic expanding economy, by encouraging the development of new products, thus boosting the income. Newspaper advertisements and television advertisements are playing a vital role in today's competitive, globalized and market driven world. This paper aims to make a comparative study of television advertisements and newspaper advertisements, by taking Mysuru city as a case study.