Hassan, Y. M. H. A. E. and Mahrous, A. A. (2021) “A Qualitative Investigation on the Impact of Positive Vs Negative Charitable Advertisement Appeals on the Prosocial Behaviour and Donation Behaviour Using Neuro-scientific Techniques”, The International Journal of Business & Management, 9(3). doi: 10.24940/theijbm/2021/v9/i3/158499-390126-1-SM.