BIRIR, C. B.; KIPRUTO, A. C.; NJENGA, G. Competitive Strategies on Firm Performance: A Study of the Hospitality Industry in South Rift Region. The International Journal of Business & Management, [S. l.], v. 10, n. 9, 2022. DOI: 10.24940/theijbm/2022/v10/i9/BM2209-026. Disponível em: https://www.internationaljournalcorner.com/index.php/theijbm/article/view/172446. Acesso em: 17 may. 2024.