ALI, S. H.; MISHRA, R. K. Celebrity Endorsed Television Advertisements Affecting Purchase Decision of Middle Class Consumers in Lucknow City. The International Journal of Business & Management, [S. l.], v. 4, n. 3, 2016. Disponível em: https://www.internationaljournalcorner.com/index.php/theijbm/article/view/126256. Acesso em: 18 may. 2024.