Purwanto, Rifda Fitrianti and Mochamad Fatchurrohman 2023. The Examination of Brand Image and Price on Purchasing Decisions of ‘Sambal Bu Sandra’ Surabaya, Indonesia. The International Journal of Business & Management. 11, 2 (Mar. 2023). DOI:https://doi.org/10.24940/theijbm/2023/v11/i2/BM2302-005.