Rangkuti, A.E., ., R., ., N., Jalaludin, J.S. bt M., Salleh, N. bt M. and Chin, M.K.S. 2020. MSMEs Marketing Strategies in Increasing Competitiveness in Modern Retail Markets Case Studies Medan City Indonesia and Kota Bharu Malaysia. The International Journal of Business & Management. 8, 3 (Mar. 2020). DOI:https://doi.org/10.24940/theijbm/2020/v8/i3/BM2003-039.