The Influence of Strategic Intelligence on the Decision-making Process: A Case Study of a Sample of Tourism Companies in Erbil City

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Shno Noori Ahmed Dzaee
Fatma Zehra TAN

Abstract

This research aimed to study the role of strategic intelligence in a sample of tourism companies in Erbil city of Iraq, and find out how intelligence at these companies correlates with the decision-making process. Data were gathered from 216 top management team members of these companies and were analyzed via SPSS. The results show a strong and positive correlation between partnership and creativity in decision-making. Additionally, creativity discreetly and positively correlates with decision-making.

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How to Cite
Shno Noori Ahmed Dzaee, & Fatma Zehra TAN. (2023). The Influence of Strategic Intelligence on the Decision-making Process: A Case Study of a Sample of Tourism Companies in Erbil City. The International Journal of Business & Management, 11(2). https://doi.org/10.24940/theijbm/2023/v11/i2/BM2302-012 (Original work published February 28, 2023)