Survival of Joint Ventures in Emerging Countries: An Emphasis on Cultural Differences

Abstract

Much ink has been spilled on strategic management studies. Research uses multiple theoretical lenses from the resource-based view (RBV) to institutional theory to transaction cost theory, with perspectives from diverse contexts such as conception-to-assembly activities, research and development industries, and developing to developed countries. This study reviews the literature for a 25-year period, from 1977 to 2002, related to joint venture (JV) survival and focusing on the impact of national culture as a fundamental variable to determine the success of joint ventures. In doing so, this study tries to identify a new area for future research on strategic alliances.