Preference for Colour in Food Packaging among Children in Selected Schools in Ibadan Nigeria
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Abstract
This Paper explores the use of colour in Children's food packaging. It provides an overview ofcolour as it relates to packaging design. Survey questions were administered to 100 children in some selected private schools in Ibadan Metropolis Nigeria. The preference for colour in food packaging among children was analysed. Results indicate that majority of the children prefer the colour yellow as the primarycolour on their food packages., Furthermore, these results are essential to packaging designers in Nigeria because it will enable them to design food packages which are relevant to their target audience. Conclusively, further research could be carried out amongst children in Public Schools in the same environ to evaluate their preference for colour in food packages.