Influence of Perceived Business Benefits on Adoption of Green Supply Chain Strategy by Manufacturing Firms in Kenya

Abstract

The purpose of this study was to assess the influence of perceived business benefits on adoption of green supply chain strategy by manufacturing firms in Kenya. Green issues are top on the global agenda with governments and corporate are setting out to identify ways of achieving environmental excellence and at the same time achieve economic and social excellence. An empirical study of 80 respondents drawn from the directory of Kenya Association of Manufacturers through multistage sampling method and analysis of data through logistic regression, led to the conclusion that perceived business benefits was a driver of adoption of green supply chain strategy. There were three top influencers including competitive advantage, operational and cost efficiency and customer- supplier relationships.