Corporate Social Responsibility a Case Study with Special Reference to Sun Shine Pipe Industries, Velappaya

Abstract

Corporate social responsibility has assumed considerable importance nowadays because a business firm cannot sustain long period without considering society, customers, employees and government. Evidence shows that corporate social responsibilities are capable of increasing employee performance, customer satisfaction and strong support from the society etc. likewise organizations with weak CSR policy find it difficult to sustain in the society. The study helps to know corporate social responsibility policy of sunshine industry. The findings and suggestions of this study will help the company to make improvement in their CSR policy.