Destination Branding: Case of Delhi
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Abstract
The endeavor of this research is to scrutinize the meaning by brand image and branding destination and how this corporate term can be invested and utilized by a destination, not only in terms of a country but also whole regions. A model for booming destination branding shall be outlined by examining a variety of strategies that have been used to make it a successful in drawing the main features of different destinations. The methodology used will assist the findings and recommendations which will be incorporated in the last two chapters of this work.