Social Networking - An Influencer of Brand Promotion


N. Supriya
T. J. Vasudha
P. Joshna Yadav


Social Networking concept is new in the current business world however its emergence was started two decades ago when the internet was growing and becoming popular among the population. It has become a global phenomenon for the population as one third of the world population visit social networking sites and blog sites. Social networking sites are also helpful for increasing the web traffic, increasing the customer loyalty and the success of new product launch. Apart from such benefits the businesses are realizing slowly of using social networking sites because it affects the purchase decision making process of consumers which make the difference in the branding and marketing strategies. The paper focuses on the effectiveness of a social network as a tool for brand promotion and also examines the importance and the impact of social network on brand promotion.