A Study on Foreign Direct Investment in Indian Retailing


Anusha Sharma
R. Meenakshi
N. V. Kavitha


Over 90 per cent of consumers said FDI in retail will bring down prices and offer a wider choice of goods. Responses of over 2,000 people (500 each) covering farmers, consumers, kirana store and traders across ten major cities like Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Chandigarh and Lucknow were collected by The Associated Chambers of Commerce and Industry of India (ASSOCHAM) dated 4th December 2011.Lookig at the survey inputs ,the various discussions on FDI in retailing, and the recent inclusion of FDI up to 51%  being permitted in Multi Brand Retailing in India with effect from 14th September 2012 has made us to think and examine the same.. The paper makes an attempt to study foreign direct investment in Indian retailing and the various cases for and against FDI in retail markets in India.