Re-Engineering of Academic Library Services in Context of its Marketing and Promotion


B. Kumar


Re-engineering focused on dramatically improvement of quality and speed of work and to reduce its cost, fundamentally changing the process. It is technique to help organizations fundamentally rethink how they do their work in order to dramatically improve customer service, cut operational costs, and become world class competitors.  Digital Libraries are being created today for diverse communities and in different fields e.g. education, science, culture, development, health, governance and so on. With the availability of several free digital Library software packages at the recent time.

This present paper deals with re-engineering of library activities etc. This paper also discusses the about the marketing and promotion of academic library services.