Presentation of Indian Programs through Pakistani Channels
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Abstract
The study "Presentation of Indian Programs through Pakistani Channels" is conducted in University of Gujrat. Survey method is used to collect demographic data about respondent's behavior, opinion, interests, liking and disliking of presentation of Indians programs through Pakistani channels. There were total 105 respondents under the faculty of Social Sciences including 6 departments; Economics, Fine Arts, Sociology, Psychology, Political Science and Mass communication, 42.9% male respondents 57.1% female respondents, among those there were 805 student, 9.5% were teachers and 10.5% research officer were include in the research. In locale those respondent belong to urban areas they were 61.9%, 16.2% belong to sub urban and 20.0% were belong to rural areas. In this study self-Explanatory questionnaire have been used for data collection. Questionnaire include 30 informative question related to Presentation of Indian programs through Pakistani channel. The study purpose was to know about the viewers' perspective of presentation of Indians programs on Pakistani channels. Although Pakistani youth like Indians programs due to presence of celebrities in programs, nice music ,presenting local talent is better than Pakistani programs besides this they realize these programs are affecting Pakistani youth, their culture, values, daily routine, religion, and children, Indian culture is gradually penetrate in Pakistani society. They think PEMRA should put restriction on these programs, as this can counteract the flow of Indian programs on Pakistani channel.