Tourism in Kashmir: Problems and Prospects
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Abstract
Tourism is not merely an activity for entertainment. It is an enriching and energizing activity. For growth, tourism is the right vehicle. Tourisms is an important industry in state and is considered as multi segmented industry, therefore provides different types of jobs like hotel managers, receptionists, guides, tour operators, travel agents, photographers and many other jobs which are required to strengthen the tourism. Kashmir is an area with great tourisms potential and provides immense business opportunity for Kashmir region. The present paper attempts to examine the problems and prospects of tourism in Kashmir in order to formulate the guideline for future tourism in valley. It indicates that tourism is still in early phase of development and is viewed that valley has great potential.