Characteristics and Preferences of Pure Milk and UHT Milk Consumers in Pamekasan District, Indonesia

Abstract

The results showed that in terms of the characteristics of consumer interest which consisted of analysis of consumer interest, pure cow's milk and UHT milk, the average age was 17-25 years (60%), and had a bachelor degree (40%) and work as a civil servant. The preference of pure milk and UHT milk consumers in consuming milk and not consuming it is 90% and 10%. Meanwhile, the reasons for: 40% child nutrition, 10% maternal nutrition, 40% family nutrition and 10% special purpose. The results of the interview showed that most (20%) of the respondents did not consume pure milk, and most (80%) of the respondents did not consume pure milk because it was difficult to get pure milk on the market and the price was more expensive than UHT milk. Most respondents (70%) prefer packaged milk in the form of powdered or liquid milk, 25% sweetened condensed milk and 5% consume factory packaged pure milk.