The Influence of Attitude and Subjective Norms on the Intention of People to Become a Makmur Bersama Credit Union Member in Paroki Hayam Wuruk Medan

Abstract

The Makmur Bersama Credit Union is a credit cooperative established under the auspices of the Catholic Parish of Hayam Wuruk Medan North Sumatra. The purpose of establishing this Credit Union is to improve the standard of living of people in need at Hayam Wuruk Parish, Medan. Members of the Makmur Bersama Credit Union are limited to parishioners consisting of five Stations, namely the Main Church Station, Dr Mansur Station, Sei Agul Station, Sunggal Station and Karya Kasih Station.

The purpose of this study was to analyze the influence of subjective attitudes and norms on people's intention to become members of the Makmur Bersama Credit Union of Hayam Wuruk Parish, Medan.

The population in this study were all members of the Makmur Bersama Credit Union, as many as 398 people spread across five stations, while the sample was 80 people. The sampling method used is stratified random sampling. From the results of the discussion, it was found that the average value of the consumer attitude variable (Ab) was 2.48, meaning that the people in Hayam Wuruk Parish in Medan have a positive attitude (very strong) to become members of the Makmur Bersama Credit Union. The average value of the subjective norm variable (SN) is 0.84, which means that people in the Hayam Wuruk Parish in Medan are convinced and get positive (strong) motivation from the preference group to become members of the Makmur Bersama Credit Union. Behavioral intention equation: BI = 0.7529 Ab + 0.2471 SN. The behavior of the people at Hayam Wuruk Parish in Medan to become members of the Makmur Bersama Credit Union is more influenced by consumer attitudes, namely 0.7529 (75.29%) than the subjective norm, which is 0.2471 (24.71%).