Exploring the Information Seeking Behavior of the MBA Students: A Study

Abstract

The rapid growth of digitally recorded information has changed the traditional communities to inform society where effective information seeking has become essential in our day to day life. New perspective in research reversed traditional model of system design and placed the user at the centre of attention, instead of the system. This alternative approach was developed to access information needs and uses of information by the information seekers. This study is dealing with behavioural aspect of the MBA students in accessing and using different kinds of information sources as well as the process of fulfilling information needs. As management students have different prior degree of specialization. Thus, they behave differently. Statistical methods are used for the analysis and to prepare tabulation and graphical records.