Factors Affecting the Uptake of Mobile Money Transfer Services by Small and Medium Enterprises in Pokot Central Sub County

Abstract

Mobile money transfer service is facilitated by a mobile network operator and seeks to warrant a convenient and efficient mode in which a customer can send and receive money from a network agent. The conceptual framework put dependent variable as uptake of Mobile Money Transfer by SME's and independent variable as perceived risk. The study used a survey research design, this design was considered appropriate because it saves time and resources and the amount of quality information yielded is valid. The population of the study was the total 145 SME's licensed by the County Government of West Pokot to operate in Pokot Central Sub-County. The sample size of the study was 30 SME's chosen using simple random sampling technique. Data collection instrument was questionnaires which incorporate both open ended and closed ended questions. Finding revealed that, although the risk of sending money to the wrong telephone no is real the same has not discouraged uptake of mobile money transfer service due to the fact that MNO have devised a system where one can retrieve money sent to the wrong account. Finally the research recommended MNO to improve their infrastructure for better quality services, hence more uptake of mobile money transfer services.